Looking for the right eCommerce WordPress theme for your next project? When choosing a WordPress theme for eCommerce, it’s important to consider design, as well as how you can optimize the user expereince. And nothing impacts the online shopping experience more then page load speed.

In a recent article, it was found that a 1 second delay in page response time, translates to a 7% decline in conversion. That’s huge! Therefore, it’s not only important to optimize your hosting setup with a managed hosting option like WP Engine, but you want to pick a theme with a great page load speed score.

In this article, we’ll reveal the 20 best eCommerce WordPress themes for 2017 – 2018. We’ve analyzed 100’s of eCommerce themes based on speed, design, ease of use, mobile responsiveness, and functionality, to bring you only the best WordPress themes for eCommerce. Learn more about how we analyzed these themes in our how to choose a WordPress theme article.

Without further ado, let’s take a look at the 20 best eCommerce WordPress themes available right now!

Top 20 WordPress themes for eCommerce

  1. Atelier WordPress Theme
  2. Savoy WordPress Theme
  3. TheGem WordPress Theme
  4. Neto WordPress Theme
  5. Organik WordPress Theme
  6. Olsen WordPress Theme
  7. Basel WordPress Theme
  8. Oxygen WordPress Theme
  9. Hugo WordPress Theme
  10. eCommerce WordPress Theme
  11. Hestia Pro WordPress Theme
  12. Divi WordPress Theme
  13. Elbrus WordPress Theme
  14. Amaryllis WordPress Theme
  15. The Core WordPress Theme
  16. BiShop WordPress Theme
  17. Refined Pro WordPress Theme
  18. Beatrix WordPress Theme
  19. Infinity Pro WordPress Theme
  20. Shopisle Pro WordPress Theme

Top 3 eCommerce WordPress theme reviews

Measuring the page load speed, ease of use, attractiveness of design, mobile responsiveness, and extensiveness of functionality, we have ranked the 20 best eCommerce WordPress themes for 2017 – 2018 in order. Congratulations to the themes featured below, that earned a top 3 finish.

Atelier WordPress Theme (9/10)

Atelier theme at a glance:

  • Excellent features
  • Best user shopping experience
  • Multi-purpose and very flexible

Atelier is an awesome theme, and one we’ve used on a number of client projects. This theme is packed with features, and still manages to be one of the faster eCommerce themes around. It comes with a huge range of layout variations, and features a one-click demo content importer, which is awesome!

Atelier page load (7/10)

Atelier’s page load speed is more than adequate, when you weigh up the huge amount of content that it ships with. It’s one of the most feature rich themes on this list. What predominantly impacts the page speed score in this instance is the heavy use of images, which is something you are in control of, through ensuring you optimize your images for web. It has a very good mobile score of 74, and the desktop scored a reasonable 62 on the Google Pagespeed Insights test.

Atelier ease of use (10/10)

Despite its extensive features and offerings, Atelier remains very easy to use. The image sliders on product listings are especially handy. Atelier also features a spacious and easy to use mega menu. Hover states, and animations are implemented to perfection. The user always knows where they are, and what’s possible. You never feel lost on this site, regardless of the amount of content, widgets and feature, which is really impressive.

Atelier design (9/10)

The typefaces used in Atelier suit the theme and its design perfectly. Heading sizes create a natural hierarchy, and the fonts themselves are easy to read. Atelier also makes good use of animations, whitespace, and bursts of color, to keep things interesting and alive. It feels modern and relaxed, and will suit a wide range of online stores.

Atelier mobile responsiveness (9/10)

Atelier has plenty to offer on mobile. It’s impressive that most of the features available on desktop are kept, and adapted for mobile screens. The image sliders on product lists are still there, and work really well. The menu is well placed, and large enough for even the clumsiest of fingers to use.

Atelier functionality (10/10)

It would be almost impossible to mention all the features packaged into Atelier, without dedicating more than half of this article. But the score it received should speak volumes. All the big features like Google Maps, product viewing options, and demos are included. On top of that, there is a huge number of widgets and elements to create engaging layouts, with everything from interactive sliders, to bar and circle animations, and pretty much anything else you’ll need. It also comes with handy user controls to switch the shop view from grid to list, and much more.

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Savoy WordPress Theme (9/10)

Savoy at a glance:

  • Minimalist design
  • 10/10 Page load speed
  • Fantastic usability

Savoy is the picture of minimalism. However, still manages to include a reasonable amount of features and layout options. That, and its 10/10 page speed score, launches it to the top of our list. Its ease of use, and minimalist style combine to create an enviable user experience, making it a great choice for your next project.

Savoy page load (10/10)

The first theme to score a perfect 10/10 for our page load metrics. It scores 66 for mobile, and an outstanding 85 for desktop on the Google Pagespeed Insights test. Literally, the only thing this theme could improve, is to combine its external JavaScript and CSS. The other areas all scored straight A’s.

Savoy ease of use (9/10)

It goes without saying, that the minimalist themes score well in the ease of use category. And Savoy does a great job of it. It would be a little unfair to give it a perfect 10/10 though, considering how much more content and elements some of the other themes have to contend with.

Savoy design (9/10)

Savoy sticks to its minimalist roots throughout. Even the colors are minimal, sticking predominantly to grayscale. What makes it stand out is the dash of color throughout the page, like the orange cart items counter, and image zoom hover states. The default typefaces are modern, well-sized, and very easy to read. You could see the designers went for the Nordic fashion/lifestyle vibe, and have pulled it off beautifully.

Savoy mobile responsiveness (9/10)

It’s rare to find a shop that’s so easy to use on mobile. The gallery retains all of its features from the desktop site, which is quite unique. The menu re-sizes well to smaller devices, and is easy to navigate. If we were to mention any faults, it’s that some elements may be a little small for those with less delicate fingers.

Savoy functionality (8/10)

We briefly mentioned in the summary that despite its minimalist nature, Savoy still maintains a good number of extra’s and features. There are certainly other themes on this list with a greater level of functionality, however, the most important features like Google Maps, charts and progress bars, as well as everything you need for a product page, are accounted for. There is also a good range of layout options to choose from.

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TheGem WordPress Theme (9/10)

TheGem theme at a glance:

  • Lightning fast page load
  • Huge amount of valuable features
  • Great use of bold fonts

TheGem is actually a business theme, and made it into our Best Business WordPress Themes’ top 3 as well. Its great eCommerce capabilities nabs it another podium spot on this list. This theme is really a gem (“excuse the pun”). Ladened with animations, widgets, and features, this theme is a real winner.

TheGem page load (8/10)

Savoy is a tough act to follow with it’s perfect 10/10, but TheGem’s score might be just as impressive if you take into account how much more content it ships with. The developers have done all the hard work, and there are no real obvious improvements to be made here. The amount of images and media used just naturally brings the loading time down. TheGem scored an exceptional 79 and 92 respectively for mobile and desktop on the Google Pagespeed test.

TheGem ease of use (9/10)

Hands down, TheGem has the best mega menu on this list. It is well designed, incredibly user-friendly, and can handle images. It also makes extensive use of preloaders wherever it’s needed. With all the features, widgets, content, animations, and elements built into this theme, you would expect TheGem to feel congested and overwhelming, however it’s one of the easier themes to navigate and provides a great user experience.

TheGem design (9/10)

TheGem is another example of how using bright colors effectively can not only make a site look fantastic, but also elevate the user experience. The choice of typefaces are on point, and they have managed to make the theme feel engaging and interactive, with great use of hover states and animation.

TheGem mobile responsiveness (8/10)

We love how this theme looks on mobile, specifically the way the menu flips. This solves a lot of problems that come with using large, multi-tiered menus on mobile screens. Similarly, TheGem finds effective ways to deal with all the content it has to offer, and presents it appropriately on any size screen.

TheGem functionality (10/10)

In a list that has many themes that are packed with features, TheGem is one of two that could get a score of 11/10. It also has two of its own custom sliders (Revolution and Layer). Each come with some cool 2D and 3D animations and effects, which is a pretty rad feature. There are also some niche specific features, that are worth exploring.

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Additional eCommerce WordPress theme reviews

Below are the WordPress eCommerce themes that made the top 20, but on this occasion didn’t make the top 3.

Neto WordPress Theme (9/10)

Neto is a modern and minimal eCommerce WordPress theme, that features a number of homepage layouts to suit most preferences. This theme makes great use of whitespace, combines sans-serif typefaces, and incorporates niche specific widgets into its design to create an easy to use and engaging experience. Scoring well across the board, this theme is somewhat of an all rounder, and would be well suited to all types of online stores.

This theme scored well on our page speed test, and the mobile experience is solid. Product pages look great, with product images zoomable via an easy to use lightbox. Similarly, product variation options and buttons are well styled, product sharing via social media is integrated nicely, and the description, reviews, and related products features all look elegant.

Summary statistics

  • Speed: 7
  • Ease of use: 9
  • Design: 9
  • Mobile experience: 9
  • Functionality: 9

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Organik WordPress Theme (9/10)

Organik is an excellent all round theme that’s refreshing to use. Although it isn’t necessarily the best in any specific regard, it still scores really high in all categories. The theme is aimed at businesses in the food, or fresh produce industry, and the color schemes and designs really push that clean and fresh feel.

While it doesn’t have enough functionality to score a 10, it’s more than adequate with all the basic widgets and elements covered. The fonts used are modern, readable and well scaled. It receives bonus points for the compare and quick view widgets, awesome gallery, and mega menu.

Summary statistics

  • Speed: 7
  • Ease of use: 9
  • Design: 9
  • Mobile experience: 9
  • Functionality: 9

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Olsen WordPress Theme (9/10)

Olsen ranked in the top spot of our best WordPress blog themes article. Therefore if you want to incorporate a blog into your online store, this theme is for you. Its clean and minimal design, that includes a number of layout variations is what really stands out about this theme. It’s elegant and tasteful use of typography, inclusion of relevant widgets, and eCommerce experience make it a serious contender

This theme translates seamlessly to all devices, providing a consistent user experience. Product pages are styled beautifully, with zoomable product images on hover, and includes a number a product types. For a free step by step tutorial of how to get up and running with this theme check out the free WordPress tutorials section of our website, or view our YouTube channel.

Summary statistics

  • Speed: 7
  • Ease of use: 9
  • Design: 9
  • Mobile experience: 9
  • Functionality: 9

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Basel WordPress Theme (8/10)

Basel offers some pretty neat features. What’s especially cool is the quick view, compare, and add to cart links on listed items. It also comes with a wide range of layouts and presentation options to choose from. This themes is packed with features, and comes with a number of unique options for eCommerce.

Although the fonts are stylish, they don’t have the same impact as other bold and sans serif typefaces, especially in an online shop. Our only real concern with this theme, is it’s less than stellar mobile performance compared to others on this list scoring 54 on the Google Pagespeed Insights test. It can also feel a little cramped at times, however, that might be us being a little too critical.

Summary statistics

  • Speed: 7
  • Ease of use: 10
  • Design: 8
  • Mobile experience: 7
  • Functionality: 10

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Oxygen WordPress Theme (8/10)

When it comes to design, Oxygen almost reaches perfection. The spacing of elements, use of simple colors, and their placement inside boxes looks amazing! A side benefit of this, is that it makes the site really easy to use too. An example of great design translating to a great user experience. The use of an amazing gallery, on pretty much every image is great.

This theme comes with a good range of layout options, and most of the important features you will need for an effective eCommerce website. It’s a real shame that this theme didn’t score higher in our page speed category, which we weight higher for eCommerce. With some improvements in this space, this theme would have been a contender for a top 3 spot. If you love everything else about this theme, you can remedy this shortfall with a managed hosting option like WP Engine, which will help to improve the speed of your site.

Summary statistics

  • Speed: 6
  • Ease of use: 9
  • Design: 10
  • Mobile experience: 9
  • Functionality: 8

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Hugo WordPress Theme (8/10)

Hugo is an eCommerce store made mostly for fashion or lifestyle items. When you view the demo it is full of bearded men that are immaculately groomed, wearing plaid and denim clothing. This modern, hipster feel is Hugo’s natural habitat, and it pulls it off with bravado and style. However, this can easily be customized to fit a number of target audiences within the fashion/lifestyle space.

This theme scored well in all categories, finishing towards the top of the list in terms of ease of use, design, and mobile responsiveness. It’s design looks great across all devices, specifically the product pages which include some unique design elements that are full of charm.

Summary statistics

  • Speed: 7
  • Ease of use: 8
  • Design: 9
  • Mobile experience: 8
  • Functionality: 7

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eCommerce WordPress Theme (8/10)

This name certainly doesn’t leave you guessing! It is MyThemeShop’s default online store theme. It comes with six different layout variations that are each unique, although following the same base architecture.

The variations do a good job of covering different genres like luxury items, sports clothing, and feature both masculine and feminine designs. This theme is incredibly well rounded, with a solid page load speed, and mobile experience, the eCommerce theme is sure to impress.

Summary statistics

  • Speed: 8
  • Ease of use: 8
  • Design: 7
  • Mobile experience: 7
  • Functionality: 8

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Hestia Pro WordPress Theme (8/10)

Hestia Pro is a unique looking theme, and heavily embraces material design principles, specifically dimension. This theme has an interesting take on the usual visual elements, which you’ll either love or hate.

Most elements have rounded corners and images have sliding hover animations. It features large, sans serif fonts, that are easy to read. Although nothing is actually wrong with the mobile responsiveness of this theme, the design doesn’t translate as well to smaller displays, however we know this theme will certainly appeal to a number of users.

Summary statistics

  • Speed: 6
  • Ease of use: 8
  • Design: 8
  • Mobile experience: 7
  • Functionality: 7

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Divi WordPress Theme (7/10)

Divi’s greatest feature is that it comes with an easy to use page builder. This means that it has a huge list of features and design options to cover almost any kind of website you could imagine. Even better than that, is that you’ll be able to create the design you want without any coding experience, and whatever coding you do know, will make it even easier.

However, it also means it will take some work for you to make it feel like your own shop. The default design feels like a business site. However, it does come with a nice shop that has all the necessary features, so that’s one less thing to worry about. Divi’s mobile responsiveness is impeccable and one of the best performers on this list. To learn more about Divi, check out one of our free tutorials using Divi.

Summary statistics

  • Speed: 6
  • Ease of use: 8
  • Design: 7
  • Mobile experience: 9
  • Functionality: 7

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Elbrus WordPress Theme (7/10)

Elbrus is geared more towards businesses, than an actual online shop. However, it does feature a pretty good shopping experience with all the functionality you’ll need. It has an especially easy to use rating and review system, and all product images zoom and can switch between variations.

What we like about Elbrus, is that it also provides more ways to present your business, brand, and team. It’s page speed could be improved, relative to other themes on this list. However, this theme scored really well in regards to ease of use, design, and provides a great user experience across multiple devices and display types.

Summary statistics

  • Speed: 5
  • Ease of use: 9
  • Design: 8
  • Mobile experience: 8
  • Functionality: 7

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Amaryllis WordPress Theme (7/10)

Amaryllis has a number of similar attributes to that of Hugo. These two themes come from the same studio, CSSigniter, who produce great quality themes. It has a slightly more modern, and toned down feel to it, and is geared towards a much wider audience than Hugo.

In our opinion, it doesn’t have as much appeal or charm as Hugo, and lost a point of two for design. That is all subjective, I know. Still, this theme scored consistently well across all categories, positioning it as a very well rounded theme. With simple and intuitive navigation, the user experience is nice, and this theme responds well on all devices.

Summary statistics

  • Speed: 7
  • Ease of use: 7
  • Design: 7
  • Mobile experience: 7
  • Functionality: 7

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The Core WordPress Theme (7/10)

The core is a multipurpose WordPress theme that is jam packed with features, widgets, and niche elements. This includes a drag and drop builder, sliders, and a number of product related goodies. It also includes a demo content importer to help you recreate the live demo examples with just a few clicks. Which is very appealing!

The online store component is solid. It incorporates hover states and animations well, features nicely designed product pages, and translates well to mobile, creating a consistent shopping experience, regardless of device type.

Summary statistics

  • Speed: 6
  • Ease of use: 9
  • Design: 8
  • Mobile experience: 9
  • Functionality: 9

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BiShop WordPress Theme (7/10)

Bishop is a fantastic looking theme, and incorporates some unique design elements. The tiled category pane is especially enjoyable. In the live demo, the theme makes good use of a strong contrast between orange, white and dark images which provides some inspiration for what you could create.

This themes design, and ease of use are what stand out. It could improve in the categories of speed and mobile responsiveness, as it looks great on tablet, however, some elements don’t feel positioned properly on mobile. That being said, this is a great looking theme and with a boosted hosting solution will provide a great user experience.

Summary statistics

  • Speed: 6
  • Ease of use: 7
  • Design: 8
  • Mobile experience: 6
  • Functionality: 6

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Refined Pro WordPress Theme (7/10)

Refined Pro is true to it’s name, featuring a modern meets rustic, eclectic and refined design. It creates an almost Magnolia Market vibe, which seems to be working out pretty well for Chip and Joanna. Product pages are well designed, and incorporate easy social media sharing.

Our only real concern is the slower page load speed score relative to other competitors on this list. We wouldn’t expect this, given that it isn’t overly feature or media rich. That being said, it has a very classy feel, and would work well as an online store specialising in interior design, antique furniture, or another marketplace of sorts.

Summary statistics

  • Speed: 5
  • Ease of use: 7
  • Design: 6
  • Mobile experience: 8
  • Functionality: 6

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Beatrix WordPress Theme (7/10)

Beatrix is a well designed theme that provides a great user experience on all devices. It doesn’t have a huge amount of features, especially when compared to the other themes on this list. However, what it does, it does well.

Its design is aesthetically pleasing, capitalizing on a neat and attractive design, the hallmark of TeslaThemes. We would like to see some more animation, or hover states to make it feel more alive. However, its mobile responsiveness is good, with just a slight overuse of whitespace.

Summary statistics

  • Speed: 6
  • Ease of use: 7
  • Design: 7
  • Mobile experience: 8
  • Functionality: 5

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Infinity Pro WordPress Theme (7/10)

Infinity Pro is soft on the eyes, and makes good use of whitespace, elegant typefaces, and pretty colors. Its another one of the more ‘lightweight’ themes that doesn’t ship with that much in the way of extra layouts, features, or widgets.

Infinity Pro scored really well in our mobile responsive category, with it’s attractive design translating well to mobile. It incorporates simple and intuitive navigation, making this theme really easy to use.

Summary statistics

  • Speed: 5
  • Ease of use: 7
  • Design: 7
  • Mobile experience: 8
  • Functionality: 5

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Shopisle Pro WordPress Theme (6/10)

ShopIsle is a really well designed theme, and features the majority of the elements you’ll need to create an epic online store. This theme could have been featured a lot higher up on this list, but for its lower page load speed score.

The default layout is well designed and feels quite polished. It has a relaxed, and chilled vibe to it that would be great for a fashion or lifestyle store. It features modern, readable typefaces that fit really well. And the mobile responsiveness is quite solid, making this a great option.

Summary statistics

  • Speed: 6
  • Ease of use: 9
  • Design: 9
  • Mobile experience: 9
  • Functionality: 8

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Free step-by-step WordPress tutorials

Want to learn how to create an eCommerce WordPress website using one of the above themes? Then check out one of our free WordPress tutorials, where we go through how to set up a WordPress website step by step. We use either bluehost or WP Engine as our hosting provider, and as part of the Lurn Digital community, you get access to discount hosting with both providers.

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